The clothing and accessories retailer operates a total of stores around the world as of Urban Outfitters Key Facts Urban Outfitters was founded in the United States in and is now a popular retailer selling a variety of products including apparel, accessories, home goods, beauty products, and other lifestyle products. The retailer reported net sales of nearly four billion U. Millennials and Apparel Consumer Behavior There were approximately 79 million Millennials living in the United States as of and their decisions about where and how to shop for clothing and accessories has a significant impact on the apparel market in the United States.
On a yearly basis, the average Millennial consumer in the United States spends about 1, U. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source.
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The ideal entry-level account for individual users. Corporate solution including all features. Their athleisure Movement line shows strength with percent year-over-year growth along with a digital sales lift of percent. And while some of these brands may cross several demographics, its undeniable that their to year-old core customer is the engine behind their ingenuity.
This group represents both the trailing edge of Millennials and the heart of Generation Z. In direct comparison to the aftermath of the economic melt-down, the youth are leading the way back to spending. Ironically, he studied anthropology in college which I discovered prior to visiting with the man at his Philadelphia shipyard headquarters some years ago. And talk about intensity, like many other high achieving entrepreneurs, every nanosecond of his time aligns attention with intension.
I use the term hook, because in retail that is exactly what it must be, as there are mere seconds to get a passer-by engaged. The UO store has a great hook. The transparency into the store, and the dramatic layering of product, visual imagery, and spectacular stage-set like vignetting is an overt invitation to enter and become part of the textural fashion experience.
The hybrid display system keeps things interesting. They balance experiencing the highly edited product groupings while maintaining overall transparency.
There are always visual cues of what is to come, without completely revealing everything. Their visual merchandising has become an artform, equaled by few. Pulling off such an aesthetic sits on the knifes edge of messy. Every inch of the store is a highly choreographed story. Retail design is about creating a backdrop or stage for the product. The slapdash graphics used throughout add an irreverence and edginess. The casual aesthetic suggests that the customer freely layer the fashions in a similar impromptu manor.
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